$29.1B
expected U.S. Valentine’s Day spending in 2026
The National Retail Federation’s annual survey put total planned spending at a record $29.1 billion.
Source: National Retail Federation, January 2026Research Reference
Jewelry and gift-giving statistics: a 2026 U.S. snapshot.
A current, source-linked collection of figures on jewelry demand, seasonal gifting, and the independent jewelry retail landscape.
Last updated August 25, 2026. Figures retain the reporting period stated by their original source.
Jewelry buying is shaped by both emotion and economics. The statistics below collect recent U.S. gift-giving figures alongside gold-jewelry demand context and a reminder of the many small businesses that make up the sector. Each figure links to the original publisher so it can be checked, quoted, and cited accurately.
$7.0B
expected Valentine’s Day jewelry spending in 2026
Jewelry is expected to receive the largest share of spending among the gift categories measured in the survey.
Source: National Retail Federation, January 202625%
of consumers plan to buy jewelry for Valentine’s Day in 2026
Fifty-five percent of consumers said they planned to celebrate the holiday, and 25% planned to purchase jewelry.
Source: National Retail Federation, January 2026$199.78
average planned Valentine’s Day gift spend in 2026
This was the highest planned average in the National Retail Federation’s survey history at the time of publication.
Source: National Retail Federation, January 2026$6.8B
expected U.S. Mother’s Day jewelry spending in 2025
Jewelry was the largest measured gift category by planned spend, ahead of special outings and gift cards.
Source: National Retail Federation, April 202548%
of Mother’s Day shoppers said a unique or different gift mattered most in 2025
The same survey found that 42% prioritized a gift that creates a special memory.
Source: National Retail Federation, April 2025117.3t
U.S. gold jewelry demand in 2025
This was 11.1% lower than 2024 by weight, while the World Gold Council reported that value-based spending remained resilient amid higher gold prices.
Source: World Gold Council, January 2026$172B
global gold jewelry demand value in 2025
Global gold jewelry demand reached a record value even as consumption volume fell 18% year over year to 1,542.3 tonnes.
Source: World Gold Council, January 202610,948
U.S. jewelry stores with fewer than five employees in 2020
The Census Bureau counted 19,875 jewelry stores in total, showing how much of the sector is made up of small businesses.
Source: U.S. Census Bureau, February 2023, using 2020 dataMethodology and Sources
How to read these figures.
This page uses publicly available reports from the National Retail Federation, the World Gold Council, and the U.S. Census Bureau. Survey-based figures describe planned spending and consumer intent, not final sales. Gold-demand figures measure gold jewelry demand by weight or value and do not represent every type of jewelry sold.
Each statistic is shown with its original reporting date. The page is reviewed monthly, or sooner when a major source publishes materially updated data.
- National Retail Federation, Valentine’s Day Spending Expected to Reach New Records, January 27, 2026
- National Retail Federation, Mother’s Day Spending Expected to Reach $34.1 Billion, April 28, 2025
- World Gold Council, Gold Demand Trends: U.S. Focus Q4 and Full Year 2025, January 29, 2026
- World Gold Council, Gold Demand Trends: Jewellery, Full Year 2025, January 29, 2026
- U.S. Census Bureau, February 2023: Valentine’s Day, using 2020 sector data
Citing This Page
Le Petite Pearl. “Jewelry and Gift-Giving Statistics: A 2026 U.S. Snapshot.” Updated August 25, 2026. Retrieved [date].
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